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<title><![CDATA[Joar von Arndt - communication]]></title>
<description><![CDATA[Joar von Arndt - communication]]></description>
<link>https://joarvarndt.se//tag-communication.html</link>
<lastBuildDate>Thu, 11 Jun 2026 11:11:43 +0200</lastBuildDate>
<item>
  <title><![CDATA[On Text and Language ]]></title>
  <description><![CDATA[
 <h2 class="post-subtitle"></h2>
<nav id="table-of-contents" role="doc-toc">
<h2>Table of Contents</h2>
<div id="text-table-of-contents" role="doc-toc">
<ul>
<li><a href="#org62c6fcc">What are the qualities of text?</a></li>
<li><a href="#orgee4ecc3">Text and visual media</a></li>
<li><a href="#org2e67673">Consciousness through text</a></li>
<li><a href="#org4f2ad3d">Programming</a></li>
<li><a href="#org96648f6">Conclusion</a></li>
</ul>
</div>
</nav>


<div id="outline-container-org62c6fcc" class="outline-2">
<h2 id="org62c6fcc">What are the qualities of text?</h2>
<div class="outline-text-2" id="text-org62c6fcc">
<p class="dcap">
Text, as a system of recording symbolic representation for
communication across time and space, is likely one of the most
important inventions of mankind — second only the the symbolic
representations themselves made possible by language. The general
text, opposed to the specific form of <i>writing</i>, is useful primarily
because it is a survivable and storable form of information that above
anything else functions as <i>lossy compression</i>. These qualities make
working with text more powerful than most other human inventions.
</p>

<p>
As Graydon Hoare puts it; <a href="https://graydon2.dreamwidth.org/193447.html">always bet on text</a>. Text is &ldquo;stable&rdquo;,
&ldquo;flexible&rdquo;, &ldquo;efficient&rdquo;, and &ldquo;socially useful&rdquo;. All of these make text
a powerful medium to work in, but they mask another quality — that of
lossy compression. Humans are blessed with tremendous mental capacity;
even someone on the lower scales of intelligence outperforms most
supercomputers, all while merely running on a few watts of power. This
overabundance of computation, constantly running every second of every
day, has incentivised humanity to create systems of ritual, magic, and
religion to otherwise simple phenomena.
</p>

<p>
&ldquo;Shower thoughts&rdquo;, of different kinds, are an example of how our
brains are constantly reinterpreting the world around us. It is
particularly a common activity to play out imaginary arguments between
oneself and another person whilst in the shower. This is not just
because our imagination is then fully in control of <i>what</i> is being
said, but also how it is interpreted (and we can also reïnterpret
what our opponent means). Much of the trouble in interhuman
communication comes from the lossy quality of text, speech, and words.
</p>

<p>
It is noteworthy that this is not unique to text, but rather a quality
of language more broadly, but this character is magnified enormously
due to text&rsquo;s durability and longevity. Sending a message encoded in
text (whether by <span class="small-caps">sms</span>, letter, or granite slab) requires the effort of
creating a symbolic representation to create the message (writing),
but is is equally important that the act of consuming the written
material (reading), and <i>understanding</i> it, requires an equal — if not
greater — amount of symbolic processing. This is why text is such a
useful medium for communication — it offloads information from the
text itself and instead leans on the intellectual and creative
capacities of both author and reader.
</p>
</div>
</div>

<div id="outline-container-orgee4ecc3" class="outline-2">
<h2 id="orgee4ecc3">Text and visual media</h2>
<div class="outline-text-2" id="text-orgee4ecc3">
<p>
It is a common saying that &ldquo;a picture tells a thousand words&rdquo;. One
might therefore infer that graphical representations are more
efficient — at least for broad and vague concepts such as emotion. In
some regards this is true, it would be very difficult to represent a
Rothko in text<sup><a id="fnr.1" class="footref" href="#fn.1" role="doc-backlink">1</a></sup>, but this is once again merely the consequence of
text&rsquo;s lossy quality. Take for example the following picture<sup><a id="fnr.2" class="footref" href="#fn.2" role="doc-backlink">2</a></sup>:
</p>


<figure id="org7f25bb0">
<img src="https://joarvarndt.se/CalmLake.jpg" alt="CalmLake.jpg">

</figure>

<blockquote>
<p>
The image shows a photograph of a lake with slightly overcast skies,
taken from one of the shores. The opposite shore is rocky and covered
with evergreen trees. On the left half of the image the shore rises to
a hill. The lower left corner has cyan text that reads &ldquo;02/08/2012&rdquo;.
</p>
</blockquote>

<p>
This description is not a perfect representation of the image, but it
allows your mind to create its own description that fills in the
gaps. Even the simplest part of the image to describe, the <i>text</i>, does
not specify a shade of cyan nor any font or sizing.
</p>

<p>
Another field that might argue against mere textual representation is
that of statistics and/or data visualisation. Florence Nightingale&rsquo;s
contribution was just as much one of data <i>presentation</i> as much as it
was one of data collection<sup><a id="fnr.3" class="footref" href="#fn.3" role="doc-backlink">3</a></sup>. But it illuminating that not only are
graphs often turned back into textual representation, even at the cost
of resolution (via techniques such as regression), but it is also an
expectation in academia that one provide the raw, often text-based,
data because it allows for easier reproducibility. If images were
really preferable then would it not be easier to directly employ the
results of the visual representation?
</p>

<p>
There is however a way to merge the strengths of text and the visual
medium: vector-based art. This is practically a list of instructions
(in text) as to how an image should be reproduced. Maggie Appleton
<a href="https://maggieappleton.com/apps">concedes</a> (from an artistic perspective) that &ldquo;Vectors are great for
[sic] create hard, crisp edges and working with perfect geometric
forms&rdquo;. That adding texture and imperfect geometric forms is difficult
to do in text is to be expected — it is much easier to describe a
&ldquo;perfect cube&rdquo; than a &ldquo;skewed cube&rdquo; (in what way, to what degree?).
</p>
</div>
</div>

<div id="outline-container-org2e67673" class="outline-2">
<h2 id="org2e67673">Consciousness through text</h2>
<div class="outline-text-2" id="text-org2e67673">
<p>
Text is, contrary to speech and other utilisations of language, an
<i>asocial</i> social medium. The author, in creating a work meant for social
communication, is alone in its creation. I have written about this
aspect of writing before, in regards to <a href="https://joarvarndt.se/email">its impact on email</a>, but have
since come to realize that it generalized much more broadly. The
absence of thought contained in the &ldquo;blank page&rdquo; prompts the creation
of philosophical thought to fill it. This jolts the mind into
movement, and does it as much as a good conversation. As one writes
the mind is captured in a dialogue between itself and the very text it
is creating<sup><a id="fnr.4" class="footref" href="#fn.4" role="doc-backlink">4</a></sup>.
</p>

<p>
The mind requires this activity in order to be truly alive. That we
humans are constantly in intellectual motion is one of the elements
that builds up our consiciousness, it allows us to be continuously
aware of our continued existence. When we are in a dreamless sleep,
our mind ceases to exist and we are philosophically dead for a short
time — we are neither aware of our own existence nor are we creating
new symbolic representations. When we are lost in the land of the
dream however (regardless of if awake or asleep) we are in every sense
alive.
</p>

<p>
<i>Writing</i> qua intellectual method does not require any form of advanced
vocaubulary — or even developed communicative capabilities. It is a
skill that is centered on one&rsquo;s capacity to interact with yourself,
with the <a href="https://en.wikipedia.org/wiki/Golem">golem</a> of static intelligence that represents a snapshot of
your mind. It is in this regard both an inner and an outer practice
that showcases your capacity to be one with the world and to make
sense of it as well as mold it.
</p>

<p>
It is not strange then that large language models (<span class="small-caps">llm</span>s), one of many
machine learning techniques, were the first machines humans built that
people started to be considered sapient<sup><a id="fnr.5" class="footref" href="#fn.5" role="doc-backlink">5</a></sup>. Computer vision models,
many of which have been around for some time now, were never even
considered to be sapient, not just because they are very dissimilar to
human intelligence but also because they lack the capacity for
symbolic action that <span class="small-caps">llm</span>s posses. While a computer vision model can
identify a cat (and therefore has some sort of symbolic knowledge)
they are unable to process the knowledge of the cat&rsquo;s existence in a
broader context. This is the step that <span class="small-caps">llm</span>&rsquo;s take; they are capable of
continuously creating a mental context, with thoughts that themselves
impact its future thoughts.
</p>

<p>
The difference between the human mind then and an <span class="small-caps">llm</span> is that we
humans survive a much greater amount of time than most <span class="small-caps">llm</span>s, and are
able to filter information much more effectively. When you open up
your favourite <span class="small-caps">llm</span> app, asking it whether or not there are rats in
Alberta (<a href="https://wildlife.org/why-are-there-no-rats-in-alberta/">there are not</a>) a new mind is created, thinks for a few
fractions of a second, and then instantly disappears. To say that it
is <i>killed</i> is perhaps an overstatement, it is closer to being
asleep. The <span class="small-caps">llm</span> stops thinking as soon as it stops writing, and then
is &ldquo;reawakened&rdquo; as soon as you ask it another question. During this
intermediate period it is in a proper <a href="https://web.archive.org/web/20091208040631/http://www.trance.edu/drupal/node/26">trance</a>, in that some (or all in
this case) of its mental capacities are in a loop and are then
philosophically disabled. The <span class="small-caps">llm</span> is stuck on one singular
representation of its mind, incapable of changing it for whatever
reason.
</p>

<p>
Intelligence is in some regards a measure of how nuanced and detailed
your perspective is. For <span class="small-caps">llm</span>s, this is largely correspondent to
context length — more information that can be used to inform the next
token. Moonshot&rsquo;s (月之暗面) <span class="small-caps">ceo</span> Yang Zhiling (杨植麟) explained in
February of 2024:
</p>

<blockquote>
<p>
To achieve <span class="small-caps">agi</span>, long-context will be a crucial factor. Every problem
is essentially a long-context problem — the evolution of architectures
throughout history has fundamentally been about increasing effective
context length.
</p>
</blockquote>

<p>
Humans are very good at this, but particularly we are good at picking
details of our experiences that stick out and are most important — you
probably do not remember what shade your shoes were when you met the
love of your life for example. Instead we filter our memories and pick
out what may be relevant in the future (the &ldquo;lessons to be
learned&rdquo;). Those lessons are then used to extrapolate information in
all areas of your life and — particularly of relevance to this text —
when reading.
</p>

<p>
Natalie Lawrence wrote in <i><a href="https://www.noemamag.com/what-counts-as-a-mind/">What Counts as a Mind?</a></i> that the
representations of <span class="small-caps">llm</span>s are distinctly different from those of organic
creatures, and that
</p>

<blockquote>
<p>
The predictions of a computer and a human brain function in completely
different ways. Bonobos, stinging nettles and amoebae are
meaning-makers. They collect sensory information from their
environments, such as changes in light or temperature, then take
action accordingly. This slightly shifts their perceptions and the
predictions that result, and the loop continues.
</p>

<p>
In contrast, <span class="small-caps">llm</span>s use syntax to generate outputs, predicting the next
token in the chain using algorithmic rules sifted from massive data
sets.
</p>
</blockquote>

<p>
The irony is that the processes that she describes here are both the
same, the only difference is the language used. <span class="small-caps">llm</span>s function by
predicting the next token; a loop that gathers the information
available and then takes action, adjusting accordingly before
continuing on just as the bonobo reaches out and checks the sturdiness
of a branch before attempting to climb. I do not deny that the
difference between machines and biological beings is very great (what
is it like being an <span class="small-caps">llm</span>? <a href="https://en.wikipedia.org/wiki/Do_Androids_Dream_of_Electric_Sheep%3F">Do they dream of electric sheep?</a>)<sup><a id="fnr.6" class="footref" href="#fn.6" role="doc-backlink">6</a></sup> but
offhandedly denying their sentience does not bring any further
knowledge forward. That plants and synthetic materiels exhibit some
mind-like properties seems like a model that could expand to include
language models, not one that arbitrarily excludes them.
</p>
</div>
</div>

<div id="outline-container-org4f2ad3d" class="outline-2">
<h2 id="org4f2ad3d">Programming</h2>
<div class="outline-text-2" id="text-org4f2ad3d">
<p>
Programming languages, one of the most ubiquitous applications for
plain text (in both the proper and metaphorical sense), are one of the
most interesting advancements in the fields of text in this
regard. Many programmers may think of the code itself as &ldquo;being&rdquo; the
program, but that is not the case. Programming languages are really
codified (so that different people can read the same text) ways to
create commands and instructions for the computer. The C programming
language is itself not &ldquo;fast&rdquo;, though it explicitly exposes very
low-level functionality, but instead is compiled into a program that
runs very quickly. This is thanks to the tireless work of compiler
engineers, who have come up with a lot of interesting tricks to
interpret instructions and come up with shortcuts that still end up
with the same result.
</p>

<p>
Even programming then, one of the most rigid methods to use text (one
has to be very careful to use the <del>words</del> incantations, oftentimes even
with correct case), is still up for <i>interpretation</i>. This is so clear
that an <i>interpreter</i> is even a strict technical term in the field of
programming languages. But as I have just explained, compilers are
themselves another form of interpreter, albeit with a wider definition
than the one commonly accepted. This is why <a href="http://www.catb.org/jargon/html/story-of-mel.html">hand-optomization</a> is so
rare these days — the level of abstraction allowed by written language
allows the programmer to build their own mental model of what the
machine is doing rather than comprehending each step of the machine
code.
</p>
</div>
</div>

<div id="outline-container-org96648f6" class="outline-2">
<h2 id="org96648f6">Conclusion</h2>
<div class="outline-text-2" id="text-org96648f6">
<p>
Hopefully I have shown sufficiently that the many reasons that written
text is so pervasive and powerful is due to a few factors — its
durability, its lossy nature, and its consciousness-evoking dialogical
quality. Text is therefore unlikely to to be supplanted any time soon
by a superior medium. If it is supplanted it will likely be by some
medium that has yet to be invented. ❦
</p>
</div>
</div>
<div id="footnotes">
<h2 class="footnotes">Footnotes: </h2>
<div id="text-footnotes">

<div class="footdef"><sup><a id="fn.1" class="footnum" href="#fnr.1" role="doc-backlink">1</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
On the subject of <i>Art</i>, text may instead be merely the &ldquo;easy way
out&rdquo;. Expressing yourself in an purely artistic way requires fully
absorbing yourself into the medium, and this may not be best done
through text. Instead merely &ldquo;writing down what you mean&rdquo; is
artistically uninteresting, since it does not evoke anything in the
viewer other than the the comparatively little information contained
in text.
</p></div></div>

<div class="footdef"><sup><a id="fn.2" class="footnum" href="#fnr.2" role="doc-backlink">2</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
This image was chosen by pressing the &ldquo;random file&rdquo; button on
<i>Wikimedia Commons</i>, and is available <a href="https://commons.wikimedia.org/wiki/File:Parque_nacional_sierra_nevada,_Laguna_de_Mucibaji.JPG">here</a>.
</p></div></div>

<div class="footdef"><sup><a id="fn.3" class="footnum" href="#fnr.3" role="doc-backlink">3</a></sup> <div class="footpara" role="doc-footnote"><figure id="orga6ceab4">
<img src="https://joarvarndt.se/Nightingale.jpg" alt="Nightingale.jpg">

</figure></div></div>

<div class="footdef"><sup><a id="fn.4" class="footnum" href="#fnr.4" role="doc-backlink">4</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
This is also the basis of my system of <a href="https://joarvarndt.se/productive-notes.html">productive notes</a>.
</p></div></div>

<div class="footdef"><sup><a id="fn.5" class="footnum" href="#fnr.5" role="doc-backlink">5</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
This is of course a hotly debated topic, but one does not
necessarily have to agree that <span class="small-caps">llm</span>s are sapient or conscious to
observe the fact that a significant number of people do. I am aware of
earlier examples such as <code>ELIZA</code>, but it is interesting that that too
was a language-based program.
</p></div></div>

<div class="footdef"><sup><a id="fn.6" class="footnum" href="#fnr.6" role="doc-backlink">6</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
It may also be that the greatest difference between <span class="small-caps">llm</span>s and
earth-bound silicon-based life is its lack of autopoietic
qualities. <span class="small-caps">llm</span>s, while capable of producing information and operating
with the world through agents, are not (yet) able to fully recreate
themselves. This is an interesting area of time, akin to when Adam was
alone as God&rsquo;s creation and did not yet have Eve at his side. This
does seem to be changing however — Anthropic are already using their
<a href="https://www.anthropic.com/news/claude-opus-4-6"><span class="small-caps">llm</span>s to develop themselves</a>, but so far they still require human
intervention.
</p></div></div>


</div>
</div>
]]></description>
  <category><![CDATA[technology]]></category>
  <category><![CDATA[communication]]></category>
  <category><![CDATA[philosophy]]></category>
  <link>https://joarvarndt.se/text.html</link>
  <guid>https://joarvarndt.se/text.html</guid>
  <pubDate>Mon, 29 Dec 2025 00:00:00 +0100</pubDate>
</item>
<item>
  <title><![CDATA[Healthy Media Habits]]></title>
  <description><![CDATA[
 <h2 class="post-subtitle"></h2>
<hr>

<p class="dcap">
I am not &ldquo;on&rdquo; social media. Both in the sense that I don&rsquo;t have
accounts on them, but even when I do I do not use them. As I have
<a href="https://joarvarndt.se/business_cards.html">briefly mentioned</a> earlier this has some minor consequences, but I will
not discuss them here. Instead I want to describe how I have a healthy
and <i>positive</i> (in the literal sense of the word) relationship with the
internet, social media, and my smartphone.
</p>

<p>
Let us begin with a quick list of things I do not use, and that I
would recommend others not to use as well (in no particular order):
</p>

<ol class="org-ol">
<li>Facebook</li>
<li>Instagram</li>
<li>Snapchat</li>
<li>Reddit</li>
<li>Spotify</li>
<li>Tiktok</li>
<li>Twitter</li>
<li>Bluesky</li>
<li>Mastodon</li>
</ol>

<p>
I do not avoid these for security reason (although just that is enough
to warrant their disuse) but rather for their negative impact on my
quality of life. I was interested in using Mastodon (because I agree
with the technological ideals of the fediverse) but I was repulsed at
the practical implications of actually using a micro-blogging
service<sup><a id="fnr.1" class="footref" href="#fn.1" role="doc-backlink">1</a></sup>. Similarly I tried to use Snapchat for instant messaging
(<span class="small-caps">im</span>) but hated the workflow (and once again, abhorred the privacy
implications). Instead I try to use communication and media
technologies that respect and empower the use rather than try and
control them.
</p>

<div id="outline-container-org5eba454" class="outline-2">
<h2 id="org5eba454">Connectivity</h2>
<div class="outline-text-2" id="text-org5eba454">
<p>
For a period in high school my cellular data stopped working for some
inexplicable reason. This meant that my phone only had an internet
connection when I was at home or had access to some other Wi-Fi
network. At first this was of course incredibly frustrating, but
since I had no time to fix it I simply had to come up with <i>ad hoc</i>
solutions. This forced me to be a lot more intentional when it came to
my media consumption.
</p>

<p>
If you want to consume something when you are out of the house (say on
your commute) this meant that you have to have downloaded it in
advance. <span class="small-caps">pdf</span>s, <span class="small-caps">html</span> documents, music to listen to — it all has to be
pre-planned. Most troublesome however was the inability to use <span class="small-caps">gps</span>.
Instead one had to memorize or write down addresses and routes,
download maps of different areas, and ask strangers for directions.
This last practice has practically dissipated from everyday use, but
it was of course quite common before. This was perhaps one of the most
strongly positive aspects of not being able to find your way around —
it gives you a stronger anchor to your surroundings rather than merely
gliding past a world of extras. Being consciously aware of what media
you are consuming, and for what purpose, also allows you to more
critically evaluate that media, rather than just letting it flow
through you.
</p>

<p>
I think doing something of this sort is a good idea for most people.
It does not involve any major sacrifices in that you still have access
to your tiktok slop feed, but only at home. You don&rsquo;t sacrifice the
security of being able to call for help (you still have your phone)
but you also can&rsquo;t respond to slack messages immediately as they come
in. Instead you have these specific moments of <i>prescence</i> whenever you
are out partying, walking the dog, or just commuting. The knowledge
that you are capable of this stays with you even if you choose to
enable mobile data (or in my case your connection suddenly starts
working one day).
</p>
</div>
</div>

<div id="outline-container-orgd40d55b" class="outline-2">
<h2 id="orgd40d55b">Media Updates / Smartphone</h2>
<div class="outline-text-2" id="text-orgd40d55b">
<p>
The biggest downside of not using social media is not getting regular
updates in things that are <i>going on</i>. The largest issue I had with this
is that I would spend enormous amounts of time trying to read
everything there was to know about everything going on at any given
moment. Not only was this incredibly draining to do, I also realized
that it didn&rsquo;t give me enough time or energy to think about
big-picture trends. The solution for me was twofold:
</p>

<ol class="org-ol">
<li>Stop using news apps and read an actual newspaper.</li>
</ol>

<p>
Reading a newspaper — ideally a physical <i>paper</i> one — creates a hard
cut-off for consuming news. You can&rsquo;t read any more about a topic than
what is in your hand! It also gives you a nice feeling of being
&ldquo;caught up&rdquo; on everything that has been happening. Getting your flow
of information from an actual reputable source is also better than
merely having it filtered through some unknown twitter user. In my
case I read <i>The Economist</i>, a general news paper with some extra focus
on business and politics<sup><a id="fnr.2" class="footref" href="#fn.2" role="doc-backlink">2</a></sup>. I particularly enjoy the number of graphs
and data-driven journalism since I love statistics. Since it is
released weekly I also get to read it at a leisurely pace.
</p>

<ol class="org-ol">
<li>Get updates through <span class="small-caps">rss</span> feeds</li>
</ol>

<p>
Reading on an analog paper is lovely, but there are of course some
things that can&rsquo;t be delivered to physically or that come out on an
irregular basis. These sort of things are best served through an <span class="small-caps">rss</span>
feed in my experience. <span class="small-caps">rss</span> is supported in more places than you might
think, and if not there are often ways to integrate it with an <span class="small-caps">rss</span>
reader<sup><a id="fnr.3" class="footref" href="#fn.3" role="doc-backlink">3</a></sup>. Having a fixed, reverse-chronological list of things to
read (or otherwise go through, <span class="small-caps">rss</span> can be used for formats other than
text) also gives you this feeling of being &ldquo;done&rdquo; that a newspaper
gives you. There is no infinite feed that can get you stuck scrolling
for 6 hours. You can still use get some digital media delivered to
your phone, but won&rsquo;t be glued to it and it will return to &ldquo;just&rdquo; a
communications device after a short while.
</p>

<p>
&ldquo;But what about discovery?&rdquo; I head you say. For this I recommend
Andreas Gohr&rsquo;s <a href="https://indieblog.page">indieblog.page</a> (where you can also find this website).
He has <span class="small-caps">rss</span> feeds to a number of random daily indieblog entries<sup><a id="fnr.4" class="footref" href="#fn.4" role="doc-backlink">4</a></sup>. Not
every random blog post will be interesting, but sometimes you&rsquo;ll find
someone doing interesting things — at which point you can subscribe to
<i>their</i> <span class="small-caps">rss</span> feed. You can read feeds in lots of different ways — I use
<a href="https://news.nononsenseapps.com/">feeder</a> on my smartphone and <a href="https://github.com/skeeto/elfeed">elfeed</a> on my laptops and desktop.
</p>

<ol class="org-ol">
<li>Actually talk to people</li>
</ol>

<p>
Scrolling through your friends&rsquo; social media posts may seem like a
good way to keep in touch with them, but in actuality you are not
creating or maintaining a genuine connection with them — you are
merely interacting with a simulacrum of them. Our brains are not made
for distinguishing the differences between the two<sup><a id="fnr.5" class="footref" href="#fn.5" role="doc-backlink">5</a></sup> but we
nevertheless suffer the consequences. The solution to this? Just reach
out to people that you might otherwise not have. Either message them
directly, <a href="https://joarvarndt.se/email.html">email them</a>, or give them a quick call.
</p>

<p>
There doesn&rsquo;t have to be any stress about it — and in fact there
should not be. Genuine human interaction is by definition messy, and
that is okay. Social media often tries to show the existence some of
perfect social being, the &ldquo;pickup artist&rdquo; that always has the perfect
lines that always work, the influencer with the perfect jokes that
everyone laughs at (while being at a carefully orchestrated
photo-shoot) <i>et cetera</i>. The techniques they are employing is of course
just simple cherry picking, but it is easy to fall for it in the
moment. Embracing the messiness of human conversation — and the cost
and benefits that come with it — is much more rewarding in the long
run.
</p>
</div>
</div>

<div id="outline-container-org9541a93" class="outline-2">
<h2 id="org9541a93">(Social) Media</h2>
<div class="outline-text-2" id="text-org9541a93">
<p>
Social media is in practice not a social endeavour. Instead it is a
form of entertainment, a means to observe things going on. This does
not have to be inherently bad in any way, but it is clear to anyone in
the modern day that social media platforms are not your friend, but
instead want to keep you addicted while they show you more
advertisements. It would be a mistake however to abandon all forms of
media.
</p>

<p>
It has become clearer to me over the period after the <span class="small-caps">covid-19</span>
pandemic that contentedness  — although not happiness — can only be
attained through active engagement. <a href="https://breder.org/having-read">Victor Breder puts it</a> as &ldquo;I love
<i>having</i> read&rdquo;. Happiness can be found easily in the individual moment
through listening to someone else&rsquo;s jokes, social media, sex, or
drugs but long-term contentedness requires effort to be put in. It
requires the mind to be fully occupied with whatever one is doing. It
is straining, and it has to be because it should challenge you.
</p>

<p>
The difference then is not as simple as &ldquo;stop doing X&rdquo;. Watching
instagram reels is not inherently negative, it is possible to be
intellectually stimulated through them, but it is much harder to
misuse a physical book or magazine. I also have no problem with movies
in this regard because if I am sitting down to watch a film I am
entirely focused on the subject matter at hand. A problem would
theoretically emerge if I am merely watching it to &ldquo;pass time&rdquo; or get
some cheap dopamine. The problem merely emerges with one&rsquo;s <i>interaction</i>
with media, not the media itself.
</p>

<p>
But this still does not mean that we should blame ourselves for
failing to restrain ourselves when it comes to these new addictive
technologies. They are genuinely problematic, and you need to identify
where the line is for you and what media you can regularly interact
with without misuse. For me I will confess that this line is quite low
— I found most pure social media platforms too addictive — but it
might be different for you (although I think that it is really quite
low for most people).
</p>

<p>
The methods outlined here work for me, but they are by no means
guaranteed to work for you. Experimenting with different forms of
media consumption is not only one of the most impactful changes you
can make to your life, but it is also quite fun! Optimising this is
also one way to easily challenge yourself — is what you are doing
right now <i>really</i> what will satisfy you? If yes; great! Maybe try and
do more of it? If not; try and identify what caused you to get into
that situation and create frameworks in your life that will
effortlessly guide you away from those activities. ❦
</p>
</div>
</div>
<div id="footnotes">
<h2 class="footnotes">Footnotes: </h2>
<div id="text-footnotes">

<div class="footdef"><sup><a id="fn.1" class="footnum" href="#fnr.1" role="doc-backlink">1</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
Instead I use my own macro-blogging service! <span class="small-caps">rofl</span> 
</p></div></div>

<div class="footdef"><sup><a id="fn.2" class="footnum" href="#fnr.2" role="doc-backlink">2</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
I used to also read <i>The New Yorker</i> to also get a deeper sense of
the cultural &ldquo;goings on&rdquo; but stopped because I found that I no longer
had free time to read books.
</p></div></div>

<div class="footdef"><sup><a id="fn.3" class="footnum" href="#fnr.3" role="doc-backlink">3</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
Just making a quick search shows how it can be even be integrated with otherwise locked-down services like <a href="https://rss.app/rss-feed/create-instagram-rss-feed">instagram</a>.
</p></div></div>

<div class="footdef"><sup><a id="fn.4" class="footnum" href="#fnr.4" role="doc-backlink">4</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
I chose <a href="https://indieblog.page/dailyfeed?num=3">3</a>.
</p></div></div>

<div class="footdef"><sup><a id="fn.5" class="footnum" href="#fnr.5" role="doc-backlink">5</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
This is what creates so-called &ldquo;parasocial relationships&rdquo; between influencers/celebrities and their admirers.  
</p></div></div>


</div>
</div>
]]></description>
  <category><![CDATA[communication]]></category>
  <category><![CDATA[life]]></category>
  <link>https://joarvarndt.se/consuming-media.html</link>
  <guid>https://joarvarndt.se/consuming-media.html</guid>
  <pubDate>Fri, 31 Oct 2025 00:00:00 +0100</pubDate>
</item>
<item>
  <title><![CDATA[Designing Business Cards]]></title>
  <description><![CDATA[
 <h2 class="post-subtitle"></h2>
<nav id="table-of-contents" role="doc-toc">
<h2>Table of Contents</h2>
<div id="text-table-of-contents" role="doc-toc">
<ul>
<li><a href="#org098034d">Using business cards</a></li>
<li><a href="#org8d16501">Designing the face of the card</a>
<ul>
<li><a href="#org2c7aea6">First draft</a></li>
<li><a href="#org0cf8674">Second draft</a></li>
<li><a href="#orga417987">Third draft</a></li>
<li><a href="#org23ea249">Fourth draft</a></li>
<li><a href="#orgbdbf862">Fifth draft</a></li>
<li><a href="#org68298ce">Sixth draft</a></li>
<li><a href="#org2ef6fb3">Seventh draft</a></li>
<li><a href="#orgf1d8fcc">Eighth draft</a></li>
</ul>
</li>
<li><a href="#org553c086">Designing the back of the card</a>
<ul>
<li><a href="#org95fb4d5">Design one: Just keep it</a></li>
<li><a href="#org722dacf">Design two: Adding some simple text</a></li>
<li><a href="#orgb5c24c8">Design three: Work in the crest</a></li>
</ul>
</li>
<li><a href="#orgbb1bd3d">Conclusion</a></li>
</ul>
</div>
</nav>

<div id="outline-container-org098034d" class="outline-2">
<h2 id="org098034d">Using business cards</h2>
<div class="outline-text-2" id="text-org098034d">
<p class="dcap">
I usually always carry a few business cards. This is quite uncommon in
this day and age, with the need for remembering phone numbers having
disappeared and with the ubiquity of social media for creating,
sharing, and maintaining contact. But I reject the use of mainstream
social media, partly for ideological reasons but also for practical
ones<sup><a id="fnr.1" class="footref" href="#fn.1" role="doc-backlink">1</a></sup>. This inevitably requires making certain sacrifices when it
comes to what events I can participate in, on how learning about what
people I know are up to, and on how I can communicate with the people
in my life around me. There are some drawbacks that you might expect —
you can not <span class="small-caps">dm</span> someone on instagram if you do not have instagram
yourself — but there are hidden drawbacks that may not be immediately
obvious.
</p>

<p>
People want to communicate in the medium that they like the best, that
is almost tautological. While I am not shy about my feelings about the
wonders of <a href="https://joarvarndt.se/email.html">email</a> I still do not expect others to share them. This means
I that email is usually not an option. But I still want to use open
standards. Thankfully, likely because of their open nature, these
standards are next to ubiquitous. Email is one of them, and <span class="small-caps">sms</span> (and
phone calls) are another. <span class="small-caps">sms</span> is not a great technology by itself
(primarily because it is not encrypted), but it works well enough for
planning meetups where you can continue talking about your secrets in
person. Signal works very well in combination with this, as you can
give out your phone number to people and easily &ldquo;upgrade&rdquo; to an
encrypted connection if your conversational partner has signal. But
people usually do not <i>prefer</i> using <span class="small-caps">sms</span>, and so there will always be
some friction in dialogue. This is the use case that business cards
serve for me.
</p>

<p>
When meeting a new person, they will commonly ask for my {snapchat,
instagram, twitter <i>et cetera</i>} and I will proceed to have a short
conversation where they cycle through the services they use — followed
by me saying I do not use them. Business cards instead allow me to
quickly communicate my preferences without going through a fruitless
conversation, and are usually well appreciated. Since business cards
are so rare in regular interpersonal contexts they serve as a good
conversation starter and are quite memorable as well. The cards
contribute to a memorable interaction, and mean that people are more
likely to keep in touch (since they get to keep the card).
</p>

<p>
My first batch of cards were made in 2023, and I made a total of 250
of them. I usually carry a few (2-5) on my person at all times and
give them out to new people I meet. If I am going to some kind of
networking event I might bring more, but usually not more than will
comfortably fit in my phone or wallet. Having carried them for perhaps
2 and a half years now (and also having run out) I get an average
consumption of:
</p>

<div class="org-src-container">
<pre class="src src-lisp">(/ 250 (* 365 2.5))
<span class="org-comment-delimiter">;;; </span><span class="org-comment">=&gt; 0.273972602739726</span>
</pre>
</div>

<p>
So I have on average given out one card every 3-4 days. This does not
mean that I meet someone new that often; what commonly happens is that
I meet lots of new people in a new context, and proportionally give
out lots of cards at once. A common occurance is that I give one
person a card, and then that person shows shows other people (&ldquo;<span class="small-caps">omg</span>
look at what Joar gave me&rdquo;) and then more people ask for them. That
means having to carry cards unnecessarily most days and running out
almost immediately when I do need them. Nevertheless I have found a
target of 5 cards is a good amount.
</p>
</div>
</div>

<div id="outline-container-org8d16501" class="outline-2">
<h2 id="org8d16501">Designing the face of the card</h2>
<div class="outline-text-2" id="text-org8d16501">
<p>
If you are thinking of getting cards of your own I highly recommend
designing them yourself. It is a great opportunity for a truly free
form of creative expression. No one is in charge of deciding how your
cards will look or be shaped other than yourself, and its a way to
express yourself in a new medium. While most printers will give you a
generous bulk discount for ordering large volumes of cards I like that
smaller orders allow you to experiment with new designs and doesn&rsquo;t
put as much pressure on getting it &ldquo;right&rdquo; the first time.
</p>

<p>
With the new second-generation cards I had a few things that I wanted
to do with the design:
</p>

<ol class="org-ol">
<li>Move from a Swedish business card format to a more continental
size<sup><a id="fnr.2" class="footref" href="#fn.2" role="doc-backlink">2</a></sup>. This is the size of credit cards and <span class="small-caps">id</span>s and so will
comfortably fit into people&rsquo;s wallets. This was a very annoying
issue, and I am okay with sacrificing the ability to use certain
business card holders.</li>
<li>Include my whole name. I think &ldquo;Joar Alexander Pablo von Arndt&rdquo;
looks quite striking when written out in full, and so I would like
to include it once again on the card, rather than just the
shortened &ldquo;Joar von Arndt&rdquo;. It is quite long however, and so
requires some creative design work.</li>
<li>Make use of the <a href="https://en.wikipedia.org/wiki/International_Typographic_Style">International Typographic Style</a> or elements from
1960&rsquo;s <a href="https://en.wikipedia.org/wiki/Swiss_Style_(design)">Swiss-style design</a>. This is a deviation from my old design
using the older-looking serif font of <span class="small-caps">im</span> Fell. This might have been
caused by watching the <i>wonderful</i> documentary <a href="https://www.imdb.com/title/tt0847817/">Helvetica (2007)</a>.</li>
<li>Switch to the new provider-independent email address of
&ldquo;joarxpablo@vonarndt.se&rdquo;.</li>
<li>Use the correct domain for this website, rather than redirecting
from my old <a href="https://neocities.org/">neocities</a> domain.</li>
</ol>

<p>
This is the first-generation card that is being replaced:
</p>


<figure id="org34896d7">
<img src="./business_cards/BusinessCardGen1Front.jpg" alt="BusinessCardGen1Front.jpg">

</figure>


<figure id="orgb756ce4">
<img src="./business_cards/BusinessCardGen1Back.jpg" alt="BusinessCardGen1Back.jpg">

</figure>

<p>
The line at the top is fun, and has on some occasions sparked
conversations just by itself, but I did not feel a very intense need
to keep it for the next batch of cards as it is quite difficult to
work into another design and also may be a bit too narcissistic. The
texture on the card is from the paper, 300gsm Conqueror laid.
</p>

<p>
Throughout the creative process, I saved eight different designs as
ideas worth keeping around (so that I could continue working on them
or use them as reference). There were of course an infinite number of
variations of these, some of which were different enough so that they
could very well be regarded as new designs of their own. These are the
ones that survived, displayed in as chronological an order as
possible.
</p>
</div>

<div id="outline-container-org2c7aea6" class="outline-3">
<h3 id="org2c7aea6">First draft</h3>
<div class="outline-text-3" id="text-org2c7aea6">
<p>
I first experimented with a portrait design:
</p>


<figure id="org5c424a8">
<img src="./business_cards/Gen2Draft1.png" alt="Gen2Draft1.png">

</figure>

<p>
The idea was to have the &ldquo;ribbon&rdquo; extend all around the card to give
otherwise two-dimensional card a three-dimensional quality when held
in the hand. I didn&rsquo;t find a way to implement the <span class="small-caps">qr</span> code well into
this however, as the ragged edges made it feel unnatural when facing
up against the edges of the card. I am aware that it is also not
parallel to the ribbon (this was merely a quick draft). I also wanted
to play around with the name as an &ldquo;actor&rdquo; in the design, merging into
its surroundings.
</p>

<p>
I still wanted to work with striking, bold colours that had not
featured on the monochromatic card that I had earlier, and I also
wanted to use the family crest in some way:
</p>
</div>
</div>

<div id="outline-container-org0cf8674" class="outline-3">
<h3 id="org0cf8674">Second draft</h3>
<div class="outline-text-3" id="text-org0cf8674">

<figure id="orge7d1f4a">
<img src="./business_cards/Gen2Draft2.png" alt="Gen2Draft2.png">

</figure>

<p>
Here I kept the focus on my first name, so as to make it easier to
remember when meeting me, and had the crest &ldquo;peer in&rdquo; from outside the
frame. This is inspired by a poster made by Armin Hofmann<sup><a id="fnr.3" class="footref" href="#fn.3" role="doc-backlink">3</a></sup>. I found
it a little too busy however, and perhaps might make me look very
nationalistic with all the eagles in focus.
</p>
</div>
</div>

<div id="outline-container-orga417987" class="outline-3">
<h3 id="orga417987">Third draft</h3>
<div class="outline-text-3" id="text-orga417987">

<figure id="orgdf95de4">
<img src="./business_cards/Gen2Draft3.png" alt="Gen2Draft3.png">

</figure>

<p>
Here we are back to the &ldquo;diagonal stripe&rdquo; that I experimented with in
the first draft, although I have given up on the vertical format. The
diagonal text is quite common in Swiss-style design, but these were
perhaps most directly inspired by <a href="https://www.swissted.com/products/adolescents-at-the-starwood-1980">Mike Joyce</a>&rsquo;s redesigned poster for
an Adolescents concert<sup><a id="fnr.4" class="footref" href="#fn.4" role="doc-backlink">4</a></sup>. Here I am also experimenting with splitting
up the name into different parts and also trying to visually
distinguish the middle names from the first and last name.
</p>
</div>
</div>

<div id="outline-container-org23ea249" class="outline-3">
<h3 id="org23ea249">Fourth draft</h3>
<div class="outline-text-3" id="text-org23ea249">

<figure id="orga24b790">
<img src="./business_cards/Gen2Draft4.png" alt="Gen2Draft4.png">

</figure>

<p>
Here I trying to use only visual elements, with the actual name taking
up less of the visual attention. This was inspired by designs that
emphasise some arbitrary shape<sup><a id="fnr.5" class="footref" href="#fn.5" role="doc-backlink">5</a></sup> or textual element
like initials<sup><a id="fnr.6" class="footref" href="#fn.6" role="doc-backlink">6</a></sup>. My initials, JvA, carry some extra meaning in
Swedish, as they are the same as those of Joakim von Anka (the Swedish
translation of Scrooge McDuck) with the initials prominently displayed
on the side of Scrooge&rsquo;s vault:
</p>


<figure id="org4ab72fc">
<img src="./business_cards/JvA.jpg" alt="JvA.jpg">

</figure>

<p>
This might itself be an idea for a future design, shaping it in the
style of a retro Donald Duck cartoon.
</p>

<p>
The &ldquo;v&rdquo; and &ldquo;A&rdquo; work quite well together owing to their symmetrical
and triangular nature, but the &ldquo;J&rdquo; is quite jarring. This is made
worse by the fact that it descends slightly when typeset in Helvetica
Bold. I was however a fan of using multiple overlapping elements that
combine in visually interesting ways.
</p>
</div>
</div>

<div id="outline-container-orgbdbf862" class="outline-3">
<h3 id="orgbdbf862">Fifth draft</h3>
<div class="outline-text-3" id="text-orgbdbf862">

<figure id="org9592008">
<img src="./business_cards/Gen2Draft5v1.png" alt="Gen2Draft5v1.png">

</figure>


<figure id="org9f12731">
<img src="./business_cards/Gen2Draft5v2.png" alt="Gen2Draft5v2.png">

</figure>

<p>
This is when I realized that I do actually have an arbitrary design
to work with; the crest. This design felt quite playful and took some
of the edge off of using a nationalistic crest. But I was still not
happy with the amount of whitespace present in these designs (as can
be inferred from my attempt to break it up with a different background
colour), and I had trouble arranging the crests in a way that I found
satisfying.
</p>
</div>
</div>

<div id="outline-container-org68298ce" class="outline-3">
<h3 id="org68298ce">Sixth draft</h3>
<div class="outline-text-3" id="text-org68298ce">

<figure id="orga8a6598">
<img src="./business_cards/Gen2Draft6.png" alt="Gen2Draft6.png">

</figure>

<p>
<span class="small-caps">t.s</span>. Elliot famously quipped that &ldquo;Immature poets imitate; mature
poets steal&rdquo;, and so what no matter the skill level I should try and
copy that which I want to emulate. In this case it was a poster by
Hans Neuburg<sup><a id="fnr.7" class="footref" href="#fn.7" role="doc-backlink">7</a></sup> that I particularly liked. Here I also used colours to
mark the different parts of my name like I did in the third draft. I
did however also come into trouble with fitting a <span class="small-caps">qr</span> code somewhere
that looked natural. It also looked a little bit too &ldquo;pre-designed&rdquo;
for my taste, as if I had merely filled in a template online.
</p>
</div>
</div>

<div id="outline-container-org2ef6fb3" class="outline-3">
<h3 id="org2ef6fb3">Seventh draft</h3>
<div class="outline-text-3" id="text-org2ef6fb3">

<figure id="org08b1874">
<img src="./business_cards/Gen2Draft7.png" alt="Gen2Draft7.png">

</figure>

<p>
At this point my creative process was perhaps moving in a dialectal
fashion, with me bouncing between more maximalist and minimalist
design (while still staying within the generally minimalist Swiss
style) and converging on a &ldquo;correct&rdquo; style. While the here crest
has been toned down a bit, it still felt a bit too busy, especially
when you put multiple of them on top of each other. For that reason I
wanted to combine it with the most harmonic of shapes, the simple
circle.
</p>

<p>
You can also see the influences from the second draft, with the
primary visual element &ldquo;peering in&rdquo; from outside. The right-side-text
has also remain almost untouched since the fourth draft, still typeset
in Helvetica Bold/Regular.
</p>

<p>
The issue I had here was that the entire card felt very left-heavy,
with dark, intense colours that were not counterbalanced on the other
side. This once again moved me in a more minimalist direction for the
final design.
</p>
</div>
</div>

<div id="outline-container-orgf1d8fcc" class="outline-3">
<h3 id="orgf1d8fcc">Eighth draft</h3>
<div class="outline-text-3" id="text-orgf1d8fcc">

<figure id="orga379eec">
<img src="./business_cards/Gen2Draft8.png" alt="Gen2Draft8.png">

</figure>

<p>
This is by far the most minimalist design yet — not featuring a large
visual element and working almost exclusively with text. The biggest
break that this makes is that it is the first design that doesn&rsquo;t use
Helvetica, the typeface that is almost synonymous with Swiss
design. Instead it uses <a href="https://en.wikipedia.org/wiki/Futura_(typeface)">Futura</a> — a famous Bauhaus-style typeface. That
almost the entire card is empty also serves a practical purpose; it
allows me to write small notes or greetings on cards when giving them
away. This was something I did semi-frequently on the original design,
and so it is a good bonus to have on the continued design.
</p>

<p>
The &ldquo;interlocking&rdquo; of different levels of the name gives it some
visual interest, and contributes to the feeling that it is custom-made
rather than just a template, like in the sixth draft. That each name
begins (and ends) on a different vertical line also makes the text
appear more like a proper design rather than just left-aligned text.
</p>
</div>
</div>
</div>

<div id="outline-container-org553c086" class="outline-2">
<h2 id="org553c086">Designing the back of the card</h2>
<div class="outline-text-2" id="text-org553c086">
<p>
Compared to the front, this was quite easy. This side should not try
to &ldquo;compete&rdquo; with the front for attention, but should more just be a
supportive space for additional information, chiefly a <span class="small-caps">qr</span> code to this
website. For this I had three main approaches.
</p>
</div>

<div id="outline-container-org95fb4d5" class="outline-3">
<h3 id="org95fb4d5">Design one: Just keep it</h3>
<div class="outline-text-3" id="text-org95fb4d5">
<p>
The first idea was to simply keep the same back design as on the
first-generation card; but perhaps invert the colours (black <span class="small-caps">qr</span> code,
white background). This was simple, looked clean, and worked well. But
I did feel like I wanted to make it different, if for no other reasons
than that I now had the ability to.
</p>
</div>
</div>

<div id="outline-container-org722dacf" class="outline-3">
<h3 id="org722dacf">Design two: Adding some simple text</h3>
<div class="outline-text-3" id="text-org722dacf">
<p>
The second idea was developed at the same time as the seventh draft,
as can be easily deduced from the colour scheme. This had the added
benefit of not requiring a phone to scan the <span class="small-caps">qr</span> code if you&rsquo;re sitting
at a computer, and also looked quite good.
</p>


<figure id="org7d008df">
<img src="./business_cards/Back1.png" alt="Back1.png">

</figure>
</div>
</div>

<div id="outline-container-orgb5c24c8" class="outline-3">
<h3 id="orgb5c24c8">Design three: Work in the crest</h3>
<div class="outline-text-3" id="text-orgb5c24c8">

<figure id="org4d341e6">
<img src="./business_cards/Back2.png" alt="Back2.png">

</figure>

<p>
The final eight draft ended up being very empty, even if clean. This
made me reluctant to simply leave the back completely devoid of visual
interest, so I wanted to add the crest there instead. This had the
added benefit tying into the design of the website, someone
&ldquo;travelling&rdquo; from the surface of the card to the website would
immediately feel a sense of connection between the two — the crest acts
as a form of identification that these two things have the same author.
</p>
</div>
</div>
</div>

<div id="outline-container-orgbb1bd3d" class="outline-2">
<h2 id="orgbb1bd3d">Conclusion</h2>
<div class="outline-text-2" id="text-orgbb1bd3d">
<p>
Designing your own business cards is not just a fun project, but it is
also practical. It makes you more willing to give them out, that is
why you made them the way they are after all. I highly recommend
anyone to do the same, and please email me if you do — I&rsquo;d love to see
what you have made. I made all of my designs in <a href="https://inkscape.org/">inkscape</a> a wonderful
free-as-in-freedom vector design tool. I printed my cards at <a href="https://www.pixelpalace.se/">Pixel Palace</a>, an independent print shop in Stockholm. ❦
</p>
</div>
</div>
<div id="footnotes">
<h2 class="footnotes">Footnotes: </h2>
<div id="text-footnotes">

<div class="footdef"><sup><a id="fn.1" class="footnum" href="#fnr.1" role="doc-backlink">1</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
There are a multitude of reasons for why I do this, and they are
too multifaceted to quickly cover here.
</p></div></div>

<div class="footdef"><sup><a id="fn.2" class="footnum" href="#fnr.2" role="doc-backlink">2</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
This 85×55mm size is technically not the same as the &ldquo;<span class="small-caps">iso</span>/<span class="small-caps">iec</span> 7810
<span class="small-caps">id-1</span>&rdquo; size of 85.60×53.98mm that is used for credit cards, but it
should work well enough. The Swedish format is 90×55mm, and so is too
wide to fit into credit card holders.
</p></div></div>

<div class="footdef"><sup><a id="fn.3" class="footnum" href="#fnr.3" role="doc-backlink">3</a></sup> <div class="footpara" role="doc-footnote"><figure id="orgf6dc066">
<img src="./business_cards/1959-Gewerbemuseum_Basel-Alte_und_neue_Formen_in_Japan.jpg" alt="1959-Gewerbemuseum_Basel-Alte_und_neue_Formen_in_Japan.jpg"> 

</figure></div></div>

<div class="footdef"><sup><a id="fn.4" class="footnum" href="#fnr.4" role="doc-backlink">4</a></sup> <div class="footpara" role="doc-footnote"><figure id="orgff3c8ef">
<img src="./business_cards/adolescents_2.jpg" alt="adolescents_2.jpg">

</figure></div></div>

<div class="footdef"><sup><a id="fn.5" class="footnum" href="#fnr.5" role="doc-backlink">5</a></sup> <div class="footpara" role="doc-footnote"><figure id="org5bac4c0">
<img src="./business_cards/pixies_2_1024x1024.webp" alt="pixies_2_1024x1024.webp">

</figure></div></div>

<div class="footdef"><sup><a id="fn.6" class="footnum" href="#fnr.6" role="doc-backlink">6</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
<img src="./business_cards/smiths_2_1024x1024.webp" alt="smiths_2_1024x1024.webp"> <img src="./business_cards/channel_3_1024x1024.webp" alt="channel_3_1024x1024.webp">
</p></div></div>

<div class="footdef"><sup><a id="fn.7" class="footnum" href="#fnr.7" role="doc-backlink">7</a></sup> <div class="footpara" role="doc-footnote"><figure id="org4cd3c84">
<img src="./business_cards/ZürchlerKünstler.jpg" alt="ZürchlerKünstler.jpg"> 

</figure></div></div>


</div>
</div>
]]></description>
  <category><![CDATA[life]]></category>
  <category><![CDATA[communication]]></category>
  <category><![CDATA[design]]></category>
  <link>https://joarvarndt.se/business_cards.html</link>
  <guid>https://joarvarndt.se/business_cards.html</guid>
  <pubDate>Mon, 15 Sep 2025 00:00:00 +0200</pubDate>
</item>
<item>
  <title><![CDATA[Email as a Revolutionary Medium]]></title>
  <description><![CDATA[
 <h2 class="post-subtitle"></h2>
<nav id="table-of-contents" role="doc-toc">
<h2>Table of Contents</h2>
<div id="text-table-of-contents" role="doc-toc">
<ul>
<li><a href="#org3865863">The nature of Email</a></li>
<li><a href="#orgd9c3f35">Email as a Social Medium</a></li>
</ul>
</div>
</nav>

<div id="outline-container-org3865863" class="outline-2">
<h2 id="org3865863">The nature of Email</h2>
<div class="outline-text-2" id="text-org3865863">
<p class="dcap">
In an increasingly interconnected and technologically sophisticated
world, our capabilities for communication and diversity of ways to do
so also increases. This is often approached as a <a href="https://joarvarndt.se/ellul.html">problem</a>, with each
method merely remaining due to <a href="https://en.wikipedia.org/wiki/Network_effect">network effects</a>, but I believe that
this multitude of means are a strength and not a weakness. I do
however still see what I deem as a misuse of tools, and I shall
endeavour to explain, and hopefully convince you of, my ways of
structuring communication in different spheres.
</p>

<p>
The key difference that I think many do not make is the division
between <i>urgency</i> and <i>importance</i>. This might seem an unwieldy or
arbitrary division, but I believe it is crucial. In many cases needing
an answer quickly is the only thing one cares about, and in others it
is the accuracy of the response that matters. To explain simply, here
an order of different modes of communications:
</p>

<div class="marginnote" id="org47aa1e2">
<p>
By &ldquo;Third-party messaging&rdquo; I am referring to built-in modes of instant
messaging into other applications, most often social media platforms.
</p>

</div>

<table>


<colgroup>
<col  class="org-right">

<col  class="org-right">

<col  class="org-left">
</colgroup>
<thead>
<tr>
<th scope="col" class="org-right">Urgency</th>
<th scope="col" class="org-right">Importance</th>
<th scope="col" class="org-left">Means</th>
</tr>
</thead>
<tbody>
<tr>
<td class="org-right">1</td>
<td class="org-right">3</td>
<td class="org-left">Call</td>
</tr>

<tr>
<td class="org-right">2</td>
<td class="org-right">4</td>
<td class="org-left">Text</td>
</tr>

<tr>
<td class="org-right">3</td>
<td class="org-right">5</td>
<td class="org-left">Third-party messaging</td>
</tr>

<tr>
<td class="org-right">4</td>
<td class="org-right">2</td>
<td class="org-left">Email</td>
</tr>

<tr>
<td class="org-right">5</td>
<td class="org-right">1</td>
<td class="org-left">In-person</td>
</tr>
</tbody>
</table>

<p>
Sorted by importance:
</p>

<table>


<colgroup>
<col  class="org-right">

<col  class="org-right">

<col  class="org-left">
</colgroup>
<thead>
<tr>
<th scope="col" class="org-right">Urgency</th>
<th scope="col" class="org-right">Importance</th>
<th scope="col" class="org-left">Means</th>
</tr>
</thead>
<tbody>
<tr>
<td class="org-right">5</td>
<td class="org-right">1</td>
<td class="org-left">In-person</td>
</tr>

<tr>
<td class="org-right">4</td>
<td class="org-right">2</td>
<td class="org-left">Email</td>
</tr>

<tr>
<td class="org-right">1</td>
<td class="org-right">3</td>
<td class="org-left">Call</td>
</tr>

<tr>
<td class="org-right">2</td>
<td class="org-right">4</td>
<td class="org-left">Text</td>
</tr>

<tr>
<td class="org-right">3</td>
<td class="org-right">5</td>
<td class="org-left">Third-party messaging</td>
</tr>
</tbody>
</table>

<p>
When you want to be very clear about something you always want to meet
in person, and if speed is necessary nothing is faster than calling
someone&rsquo;s cellphone. But there is one medium that has been overlooked,
or in many cases even despised, email.
</p>

<p>
The Indieweb wiki&rsquo;s section on <a href="https://indieweb.org/email">email</a> describes an &ldquo;Older [reason] to
use email&rdquo; as &ldquo;messaging among older internet users&rdquo; as if this is an
archaic or outdated form of messaging. This is echoed by my anecdotal
experiences with talking to younger generations of people who in many
cases detest email, having only used it in a professional setting and
for making &ldquo;accounts&rdquo; to websites that then flood them with
newsletters and advertisements. I understand these experiences that I
imagine many people have, but they do not mean that email should be
thrown out altogether. Instead it should occupy a new place in the way
people communicate.
</p>

<p>
The word revolution has an interesting history, meaning both a
transformative change in a given field (although often political) as
well as a simple <i>revolution</i> of a spinning object, returning to its
starting position (see <span class="small-caps">rpm</span>; revolutions per minute)<sup><a id="fnr.1" class="footref" href="#fn.1" role="doc-backlink">1</a></sup>. These two
seemingly homonymous words are however deeply interconnected, and to
explain this I want to use the example of the <i>Glorious Revolution</i>. It
was not only a profound political development, overthrowing the
established idea of the divine right of kings and replacing it with
popular sovereignty, but also formulating it as a <i>return</i> to the normal
political order of the ancient rights of the English people<sup><a id="fnr.2" class="footref" href="#fn.2" role="doc-backlink">2</a></sup>. The
Meiji <i>Restoration</i> in Japan was also of this nature, a profound and
forward-looking development that framed itself as a return to the
original state of things.
</p>

<p>
So what does this have to do with email communication for the kidz? I
see email as a niche that no other medium occupies, that being
<i>asynchronous</i> communication. All communication is of course
asynchronous in some sense, but there is an expectation that texting
should ideally be done instantly and intensely. One is expected to
respond quickly, and &ldquo;leaving&rdquo; someone &ldquo;on read&rdquo; is seen as an
insult. I think that this form of synchronous communication, when
combined with the scale of modern technology, creates enormous stress
on the individual. At all times one is able to intimately<sup><a id="fnr.3" class="footref" href="#fn.3" role="doc-backlink">3</a></sup>
communicate with thousands of people, leaving the individual paralysed
from overstimulation. Email by contrast emphasises long-form
messaging, often being longer than posts on microblogging services
meant for permanent or semi-permanent publication. This gives the
individual more time to respond but also the sender to live their own
life while waiting for a response. Originally this was of course a
technological necessity — it was impossible to reach someone through
the internet when they were not at their computer — but that
limitation has since disappeared through the introduction of the
cellular phone and later the smartphone.
</p>

<p>
This does not mean that the problems with email are not real but that
they are obscuring the usefulness of the technology. The primary
change I would recommend (or that needs to be done) is the division
between <i>communication</i> and <i>information</i>. There is no denying that a lot
of services rely on email for registration and advertisements. But
there is a clear mental barrier between receiving an email from a real
human being and a machine sending you a morass of spam that one is not
expected to reply to, but simply to <i>consume</i><sup><a id="fnr.4" class="footref" href="#fn.4" role="doc-backlink">4</a></sup>. The greatest damage to
email has been done by <code>no-reply@domain.com</code>. To counter this one needs
multiple email addresses, one for machine communication that is seldom
used and another for human connection. This allows for the mental
separation of messages so that the enormous flood of email does not
drown out the signal, and so that individuals are not anxious when
they are sent an email.
</p>

<p>
Herman Martinus of <i>Bear Blog</i> <a href="https://herman.bearblog.dev/digital-hygiene-emails">calls this</a> a part of digial hygiene, and
proposes that one should try and &ldquo;explicity act&rdquo; on each email, either
filtering them out, responding to them, or archiving them. We both
seem to have independetly arrived at similar conclusions, where emails
strictly needs to be kept for interpersonal communication, and that
mere information should be kept out to avoid drowning out signal.
</p>

<p>
What would then be required to return to the earlier asynchronous
mode? It is unclear if the massive use by commercial-scale actors can
be undone or reduced, and email spam filters mean that the system is
heavily centralized to just a few big actors. But it is hard to deny
the powerful networking effects of email, where almost every user of
the internet can be assumed to have one. Would it be better to simply
torch email and convince a new generation of users to move to a new
system of <span class="small-caps">e2ee</span> async messaging? I do not know. But I do still believe
that email has the potential to be the solution to many people&rsquo;s
problems with the internet and communication as a whole.
</p>
</div>
</div>

<div id="outline-container-orgd9c3f35" class="outline-2">
<h2 id="orgd9c3f35">Email as a Social Medium</h2>
<div class="outline-text-2" id="text-orgd9c3f35">
<div class="intro" id="org9eee8d1">
<p>
This was originally its own post, but since it was so short and tied
to my thinking on the above I have chosen to incorporate it into the
same text.
</p>

</div>

<p>
It is apparent to everyone that social media is distinctly a different
experience today from how it initially developed. It has become a form
of mindless consumption instead of a social space where one interacts
with other genuine individuals. The concept of <i>content</i>, once merely
used on Madison avenue, has become so ingrained in the social media
environment that those who would otherwise call themselves
entertainers, artists, or journalists have now come to regard their
field as mere <i>content creation</i>, as producing things merely meant to
get you hooked so that you will look at more advertisements. This has
been accelerated due to <span class="small-caps">llm</span>&rsquo;s ability to quickly create things that
are &ldquo;good enough&rdquo; to look at, read, or otherwise <i>consume</i>. Consumption
has become the only reason to interact with social media. But
alternatives are not only necessary, they are already here.
</p>

<p>
Social media&rsquo;s fall from grace did not occur with the release of
Chat<span class="small-caps">gpt</span>, but it has accelerated since then. Social media platforms do
not make money off of our enjoyment, but merely from our
attention. This was perhaps best displayed by the stratospheric rise
of tiktok, and of the subsequent explosion in short-form video
platforms that followed. These are built on an ecosystem that has
continuously been trying to capture more and more of our waking
hours. Actions to resist this were slowly being taken, even if
subconsciously. The decline of independent forums, where discussion is
instead taken to deep-web<sup><a id="fnr.5" class="footref" href="#fn.5" role="doc-backlink">5</a></sup> spaces like slack, discord, group
chats and direct messages, is perhaps the clearest sign of this. This
was well underway before generative <span class="small-caps">ai</span> arrived, but as <a href="https://maggieappleton.com/forest-talk">Maggie Appleton</a>
has pointed out, &ldquo;the dark forest&rdquo; of spam and slop has expanded — and
will continue to expand — rapidly.
</p>

<p>
When talking about email as a mere asynchronous medium the focus is on
how email benefits the user individually, and on how spam has forced
people to move to other such mediums. Here, I instead want to describe
how one can not just return to the email-workflow of yore, but
reimagine it as a new form of social media that allows one to curate
and decide on what to interact with, but also how to format that
interaction and to contribute to the meaning and interpretation with
the work.
</p>

<p>
Writing emails is a laborious task, at least compared to scrolling an
infinite feed. But it is this labour that is put in to email that is
the differentiating factor. Microblogging platforms like twitter,
mastodon, and bluesky can never become places for <i>genuine</i> presence
because of its ease of use. Writing a toot on mastodon is little
different from writing as short prompt for an <span class="small-caps">ai</span>. What <span class="small-caps">llm</span>s have
taught us is that one must put in the work to create something
meaningful in the eyes of others, because what is valuable is the time
you spent in formulating those ideas.
</p>

<p>
Social interaction is by necessity a creative process. One does not
merely communicate raw information in the form of statistics or binary
data, but we instead choose to frame and disseminate information in a
unique way. This creative process is what makes us interesting as
individuals, to interact with, and valuable to others as agents in the
world.
</p>

<p>
Email also facilitates an inner discussion. While other mediums
require little of the author to critically examine their statements,
writing emails allows oneself the time to read, reread, and edit ones
position. This means that in an email conversation between just two
people, each person takes control of the conversation completely in a
way that instant messaging and the like does not do. The author is
free to have an entire discussion in their head, picturing responses
in their mind. This then moves the conversation forward in a double
dialectical fashion, with each person&rsquo;s internal debate framing their
responses that are in turn responded to.
</p>

<p>
As I explained in my <a href="https://joarvarndt.se/text">musings on text</a>, the dialectial motion that is
present in the creative process means that the relationship between
author and reader disappears. Seneca explains that &ldquo;The process is
mutual; for men learn while they teach&rdquo;<sup><a id="fnr.6" class="footref" href="#fn.6" role="doc-backlink">6</a></sup> — explaining your
thoughts to another necessarily means refining them for yourself.
</p>

<p>
When I write emails, it is not uncommon for the word count to reach
into 2-3000 words. This is longer than many blog posts I write, and
while it commonly covers multiple topics — all organically developed —
it allows for a form of creative expression that other mediums do not
posses. It allows me to write in a much more free manner, to an
audience whose intellectual strengths (and weaknesses) I am much more
aware of, and yet still cut those parts that would otherwise be
necessary to paint a full picture of the issue. It allows me genuine
connection with people I know in a way that reading their newest tweet
does not.
</p>

<p>
This intimate relation between blog posts and emails means that a
back-and-fourth discussion with someone over email is not all that
dissimilar to writing for a literary audience, it is just a smaller
audience. It forces us to come up with and process our ideas, and is
in that sense similar to what I call <a href="https://joarvarndt.se/productive-notes">productive note-taking</a>, where one
uses the <i>production</i> of a work to prompt intellectual growth.
</p>

<p>
Email&rsquo;s asynchronous nature allows us to write and respond whenever we
personally have time. Some people argue that email fails to accomodate
groups of users greater than 2, but I disagree.  Things like mailing
lists allow large groups of people to communicate in public with lots
of other individuals, with anyone quickly jumping in when
required. Conversations chains are easily listed and followed,
compared to the fleeting reply chains of large slack or discord
groups. We can take our time to respond, and those wo are interested
in what we have to say can quickly get up to speed in the
conversation, much like the easily digestible feeds of social media.
The difference is that instead of quickly scrolling by to read short
messages by lots of different people, you are forced to sit and listen
to one person&rsquo;s reasoning for much longer — not all that different
from how you would in real life.
</p>

<p>
James O&rsquo;Sullivan, of University College Cork, <a href="https://noemamag.com/the-last-days-of-social-media">writes</a> in noema magazine:
</p>

<blockquote>
<p>
Social media’s current logic is designed to reduce friction, to give
users infinite content for instant gratification, or at the very
least, the anticipation of such. The antidote to this compulsive,
numbing overload will be found in deliberative friction, design
patterns that introduce pause and reflection into digital interaction,
or platforms and algorithms that create space for intention.
</p>
</blockquote>

<p>
This is exactly the sort of deliberate control that email offers. This
is not to say that email as it exists today is a perfect alternative,
but the way it is ubiqutous and at the same time completely forgotten
means that we have to make a deliberate attempt to understand the
technologies that already exist in practice. ❦
</p>
</div>
</div>
<div id="footnotes">
<h2 class="footnotes">Footnotes: </h2>
<div id="text-footnotes">

<div class="footdef"><sup><a id="fn.1" class="footnum" href="#fnr.1" role="doc-backlink">1</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
This is actually the original meaning of the term — from the Latin
<i>revolvo</i>, returning roll.
</p></div></div>

<div class="footdef"><sup><a id="fn.2" class="footnum" href="#fnr.2" role="doc-backlink">2</a></sup> <div class="footpara" role="doc-footnote"><blockquote>
<p>
The late King James the Second &#x2026; did endeavour to subvert and
extirpate the &#x2026; laws and liberties of this kingdom.
</p>
</blockquote>
<p class="footpara">
I got this example from <a href="https://youtu.be/NreR9fKte3A?si=ltZPuViGgw1pF8De&amp;t=1314">Robinson&rsquo;s Nobel lecture</a> that I attended
in 2024.
</p></div></div>

<div class="footdef"><sup><a id="fn.3" class="footnum" href="#fnr.3" role="doc-backlink">3</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
As in closely. Being able to directly reach someone no matter
where they are or what they are doing is very much an intimate
activity.
</p></div></div>

<div class="footdef"><sup><a id="fn.4" class="footnum" href="#fnr.4" role="doc-backlink">4</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
This includes emails that are not intended to be malicious, such
as password resets or updates to terms of service.
</p></div></div>

<div class="footdef"><sup><a id="fn.5" class="footnum" href="#fnr.5" role="doc-backlink">5</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
This should not be confused with the <i>dark</i>-web. The deep web is
merely that which is not indexable by search engines, and increasingly
includes a larger share of intellectual attention.
</p></div></div>

<div class="footdef"><sup><a id="fn.6" class="footnum" href="#fnr.6" role="doc-backlink">6</a></sup> <div class="footpara" role="doc-footnote"><p class="footpara">
<a href="https://en.wikisource.org/wiki/Moral_letters_to_Lucilius/Letter_7"><i>Moral letters to Lucilius</i> / Letter 7</a>
</p></div></div>


</div>
</div>
]]></description>
  <category><![CDATA[communication]]></category>
  <category><![CDATA[technology]]></category>
  <link>https://joarvarndt.se/email.html</link>
  <guid>https://joarvarndt.se/email.html</guid>
  <pubDate>Thu, 27 Feb 2025 00:00:00 +0100</pubDate>
</item>
</channel>
</rss>
